Ralph Lauren, Artistic Director, 2011-2014
Decorating Double Take, Lauren Ralph Lauren Home on Bloomingdales: Microsite
I conceptualized, designed, oversaw development, directed photography and oversaw retouching for this microsite and all supporting marketing assets. The marketing objective was to promote different bedding collection on our wholesale partner site in feminine and masculine archetypes. I proposed shooting the collections styled and propped two ways at the same angle to give the user a seamless side-by-side comparison of how the bedding would be leveraged for varying client needs. The project was highly successful. It boosted sales on Bloomingdales.com and was adopted by the Ralph Lauren.com website. The interface is used as model for projects we publish seasonally.
Lauren Ralph Lauren Fashion Show on Bloomingdales, Microsite
I conceptualized, designed, oversaw development, directed photography and oversaw retouching for this microsite and all supporting marketing assets. The marketing objective was to promote the Spring 2013 collection featuring the first Lauren Ralph Lauren live fashion show with interviews from Nina Garcia(Marie Clare) and Stephanie Solomon(Bloomingdales). I proposed a parallax user experience showcasing footage from the show and the interviews on the landing page. In addition I created a grid with social components for shopping and rating head-to-toe looks shown in the fashion show. Further, I designed pages for all trend stories featured in the fashion show. The microsite was massively beneficial for the brand, driving sales way above year-over-year expectations. Creative was also featured on Ralph Lauren.com
Ralph Lauren Childrenswear, RL Gang Around he World on Belk, Microsite
Oversaw design and execution of this microsite. The objective was to leverage print creative and studio artwork in a compelling way for Belk.com in collaboration with RalphLauren.com. The microsite included a sweepstakes for users to win different RL Gang outfits and trips to featured destinations. I managed the design, development, execution and partnership with third party vendors for this project.
Lauren Ralph Lauren on Macy's.com, Augmented reality, Blippar Experience.
I designed, coordinated with the Blippar team and oversaw execution of this project. The marketing objective was to feature the "Black and White" trend on InStyle magazine pages and Macy's mailers to drive traffic to Ralph Lauren.com and Macys.com. I created two unique experiences(one featured above) to shop the collection directly and created a branded experience.
Lauren Ralph Lauren on Macys, Expandable Static Banner
I conceptualized, designed, oversaw development, directed photography and oversaw retouching for this microsite and all supporting marketing assets. The marketing objective was to feature the "Black and White" trend for the Spring 2014 collection and to give a specific guide to the petite clients on how our clothing fits and can be styled.
Lauren Ralph Lauren on Bloomingdales, Reactive Expandable Microsite
I conceptualized, designed, oversaw development, directed photography and oversaw retouching for this microsite and all supporting marketing assets. The marketing objective was to feature the "Black and White" trend for the Spring 2014 collection. This content and photography was leveraged for varying partner sites and RalphLauren.com
Lauren Ralph Lauren on Nordstrom, Animated Interactive Media Ad Campaign
I conceptualized, designed, and oversaw development and animation for this online media campaign and all supporting assets. The marketing objective was to drive traffic to the shop the collection on Nordstrom.com. I execute media campaigns seasonally for multiple partner sites in addition to the above.
Ralph Lauren Childrenswear on Saks, Microsite Lookbook
Oversaw design and execution of this microsite. The objective was to showcase shoppable and inspirational head-to-toe looks with a trend based focus.
Lauren Ralph Lauren on Bloomingdales, Microsite
I conceptualized, designed, oversaw development, directed photography and oversaw retouching for this microsite and all supporting marketing assets. The marketing objective was to feature the Fall collection in a shoppable way that also elevated and reinforced the brand in a multivendor space. The content includes video, animation, head-to-toe looks and lifestyle driven trend stories in slideshow format.
Decorate Like a Pro, Lauren Ralph Lauren Home on Bloomingdales, Microsite
I conceptualized, designed, oversaw development, and oversaw retouching for this microsite and all supporting marketing assets. The goal was to incorporate the styling and the POVs of varying home bloggers focusing our home products and collections. I integrated a variety of rollover and reactive functionality that accomplished shoppability, branding and social amplification for the brand.
Ralph Lauren Black Label on Saks, Homepage, Landing page and Email Campaign
Directed photography and design for all assets featured in the campaign. The goal was to promote the luxury exclusive capsule collection for Fall 2013 on Saks.com.
Verdonnet Collection, Lauren Ralph Lauren Home on Bloomingdales, Homepage Widget, Email, Social
I conceptualized, designed, directed photography and oversaw retouching for all assets in this campaign.
Ralph Lauren Emails, varied brands and wholesale partners
These emails were supporting marketing as a part of larger 360 campaigns. They drove traffic to microsites, lookbooks gift guides, trend stories and other marketing initiatives.
Ralph Lauren Static content and assets on Macys
These expandable banners and emails were supporting marketing as a part of various larger 360 campaigns.