LOFT, Senior Web Designer 2009-2011
Denim Fit Guide, Interactive Banner
I created this shoppable, interactive banner to live above LOFT denim product grids. The objective was to showcase head-to-toe looks featuring different fits, while offering style tips and information about how each pair and wash are different. I concepted, designed, oversaw development and assisted in art direction of photography for this content.
LOFT Moms Care, Micosite
I created this shoppable microsite as a part of a 360 campaign for Mother's Day showcasing professional mother's working at the brand. The objective was to give an exciting interactive experience to users showcasing key pieces that celebrate the LOFT client. I concepted, designed and oversaw development of this microsite.
LOFT Homepages, varied collection
As Senior Web Designer at LOFT, I owned most creative featured on the homepage, usually as a part of larger 360 campaigns. The objectives varied from more general seasonal messaging to specific online initiatives, and sales promotions.
Love LOFT, Micosite
The goal of this site was to relaunch the "Love LOFT Card" and and "Love LOFT Mastercard" account members program online and increase awareness and enrollment. The campaign was copy and data heavy so I chose to incorporate a sliding accordion navigation function for information hierarchy and ease of use that was consistent with the aesthetic of the print campaign. I concepted, designed and oversaw development of this microsite for LOFT.com.