Product & Marketing Design

Ralph Lauren Live Fashion Show

Product Design Director

I led design for this 360° digital initiative’s core destination and its supporting marketing assets, driving purchases of Ralph Lauren’s seasonal assortment at Bloomingdales. The experience seamlessly blended shoppability with entertainment, offering users expert style tips, behind-the-scenes content, head-to-toe looks, and lifestyle content.

By presenting strategic mockups and wireframes, I aligned Marie Claire, Bloomingdales, and other key stakeholders on the vision. The activation exceeded YoY revenue goals, becoming an annual event.

A+E Networks Instagram

Art Director

I crafted designs for A+E Networks’ Instagram account, developing strategy, art, animations, and photography. The account showcased a collection of unique brands — including Lifetime, History, A&E, FYI, and Viceland. By leveraging a distinct corporate brand identity and visual narratives with cultural themes, the account unified the portfolio, and engaged meaningfully with both B2B and B2C audiences.

Loft Denim Guide

Lead UX and Marketing Designer

I created an interactive denim landing page module, showcasing various fits and washes to educate customers and drive product purchases. The guide featured engaging styling tips with intuitive UX, which not only enhanced the shopping experience but also boosted cross-sell into other categories.

Columbia Surgery Redesign

Lead Product Designer

I oversaw the creation of a new style guide and led the interactive redesign of the surgical website to make patient care accessible across over thirteen different medical specialties.

To create more intuitive UX, I led an overhaul of the site’s interface and introduced an inviting aesthetic with illustrations and rich multimedia elements. To ensure a cohesive experience and improved accessibility, I restructured page templates using scalable modular design systems. As a result, patient appointment requests and session times increased, and the bounce rate decreased.

Prada.com

Multimedia Designer

I designed universal functionality for the Prada website, including navigation, store locators, galleries, user accounts, and more. Additionally, I executed dynamic digital activations for luxury marketing campaigns, such as the "Infusion" fragrance launch. These site takeovers featured a range of engaging media content, interactive elements, and layered custom designs, creating a rich and immersive user experience.