Away Travel AI Site Search
UX Design Product Manager
Spearheaded strategy, A/B testing, iterative designs, and implementation of a new AI/ML site search feature for our catalog assortment which had increased to over 700+ SKUs. Ran discovery and leveraged an algorithm based on consumer insights, data analytics, and input from in-store sales associates to identify unique shopper needs. Compared to the site average, search users had 4x higher conversion rate, 5x higher add-to-cart rate, and higher revenue per visit.
Desktop
Mobile
Search Results
Columbia Surgery Redesign
UX Product Design Director
I oversaw the creation of a new style guide and led the interactive redesign of the surgical website to increase patient appointment requests, improve session time, reduce bounce rate, and make care more accessible. I led an overhaul of the site’s interface and UX across over thirteen different medical specialties and introduced an inviting aesthetic with illustrations and rich multimedia elements. In addition, the restructured page templates, which used scalable modular design systems, made for a more cohesive experience.
Surgical specialty landing pages
Editorial articles
Mobile homepage
Ralph Lauren Live Fashion Show
UX Product Design Director
I led design for this 360° digital initiative’s core destination and its supporting marketing assets, driving purchases of Ralph Lauren’s seasonal assortment at Bloomingdales, in partnership with Marie Claire. The experience seamlessly blended shoppability with entertainment, offering users expert style tips, behind-the-scenes content, head-to-toe looks, and lifestyle content. The campaign exceeded YoY revenue goals, and become a flagship annual event.
Desktop
Mobile Experience
Campaign Email
A+E Networks Instagram Art
Multimedia Marketing Designer
I crafted designs for A+E Networks’ Instagram account, developing strategy, art, animations, and photography. The account showcased a collection of unique brands — including Lifetime, History, A&E, FYI, and Viceland. By leveraging a distinct corporate brand identity and visual narratives with cultural themes, the account unified the portfolio, and engaged meaningfully with both B2B and B2C audiences.
Instagram Feed
Loft Denim Guide
Lead UX and Marketing Designer
I created an interactive denim landing page module, showcasing various fits and washes to educate customers and drive product purchases. The guide featured engaging styling tips with intuitive UX, which not only enhanced the shopping experience but also boosted cross-sell into other categories.
Prada ecommerce
Multimedia Designer
I designed universal functionality for the Prada website, including navigation, store locators, galleries, user accounts, and more. Additionally, I executed dynamic digital activations for luxury marketing campaigns, such as the "Infusion" fragrance launch. These site takeovers featured a range of engaging media content, interactive elements, and layered custom designs, creating a rich and immersive user experience.
Infusion fragrance launch takeover
User account creation
Custom store location maps