Ralph Lauren Childrenswear, RL Gang Around he World on Belk, Microsite
Oversaw design and execution of this microsite. The objective was to leverage print creative and studio artwork in a compelling way for Belk.com in collaboration with RalphLauren.com. The microsite included a sweepstakes for users to win different RL Gang outfits and trips to featured destinations using Pinterest. I managed the design, development, execution and partnership with third party vendors for this project. This project was promoted on most major social platforms.
Lauren Ralph Lauren Fashion Show on Bloomingdales, Microsite
I conceptualized, designed, oversaw development, directed photography and oversaw retouching for this microsite and all supporting marketing assets. The marketing objective was to promote the Spring 2013 collection featuring the first Lauren Ralph Lauren live fashion show with interviews from Nina Garcia(Marie Clare) and Stephanie Solomon(Bloomingdales). I used a parallax experience showcasing footage from the show and the interviews on the landing page. In addition I created a grid with social components for shopping and rating head-to-toe looks shown in the fashion show. Further, I designed pages for all trend stories featured in the fashion show. The microsite was massively beneficial for the brand, driving sales way above year-over-year expectations. The fashion show was live-tweeted and I created various social media assets to amplify the project. Creative was also featured on RalphLauren.com.
LOFT Moms Care, Micosite
I created this shoppable microsite as a part of a 360 campaign for Mother's Day showcasing mothers that work for the brand. The objective was to give an exciting interactive experience to users showcasing key pieces that celebrate the LOFT client. I concepted, designed and oversaw development of this microsite.
Lauren Ralph Lauren campaign using augmented reality Blippar Experience, featured on Macy's and Bloomingdales.
I designed, coordinated with the Blippar team and oversaw execution of this project. The marketing objective was to feature the "Black and White" trend on InStyle magazine pages and Macy's mailers to drive traffic to RalphLauren.com and Macys.com. The Blippar content was shoppable and shareable on social media. Blippar was a part of a larger campaign featuring unique micro-sites on Macy's and Bloomingdales which married print collateral.
Decorating Double Take, Lauren Ralph Lauren Home on Bloomingdales: Microsite
I conceptualized, designed, oversaw development, directed photography and oversaw retouching for this microsite and all supporting marketing assets. The marketing objective was to promote different bedding collections on our wholesale partner site in feminine and masculine archetypes. I proposed shooting the collections styled and propped two ways at the same angle to give the user a seamless side-by-side comparison of how the bedding would be leveraged for varying client needs. The project was highly successful. It boosted sales on Bloomingdales.com and was adopted by the Ralph Lauren.com website. The interface is used as a model for projects we publish seasonally.
Denim Fit Guide, Interactive Banner
I created this shoppable, interactive banner to live above LOFT denim product grids. The objective was to showcase head-to-toe looks featuring different fits, while offering style tips and information about how each pair and wash are different. I concepted, designed, oversaw development and assisted in art direction of photography for this content.