A+E Networks, Strategy and Design Director, Present
A+E Networks content last updated 2015.
Lifetime, Project Runway, Ad Sales Samsung Case Study
Managed strategy, conceptualization, design and development of this site. The objective of this site was to create a space that celebrated season 13 and promoted the positive ratings and statistics that Project Runway had to offer in ad sales. In addition, the site targeted partner brands to thank them for past sponsorship and encourage a continued working relationship. I oversaw five unique executions of this site, each one tailored to a different sponsor or audience. This site has a large social component, which integrates social publicity and amplifies that publicity through seamless sharing functionality. In addition to these facets, I also executed compelling and digestible infographics from raw programming data. Our goal was to create a site that easily guided the user through the site's narrative. Through the use of robust animation and parallax features I created an experience that engaged the user from one page to the next organically. In addition to this desktop experience, this site was mobile friendly. Further, this site was released in conjunction with gifts mailed to ad sales partners, which were branded using this site as inspiration.
History, Sons of Liberty Digital Press Kit
I conceptualized, oversaw development, and oversaw retouching for this microsite and all supporting marketing assets. The marketing objective was to create a site for the PR team to leverage when promoting this mini series. The site was responsive in design, allowed users to view, download, and share assets for publicity, and to guide the user through the narrative of this story. The animation and photo composition on the landing page was later leveraged for other marketing assets including print collateral outside the scope of this project because it was so well received.
Lifetime's Turkey Hollow Digital Experience
Lifetime gave us two weeks in-house to create a custom press kit for their upcoming TV movie Jim Henson's Turkey Hollow. I managed concept, execution and development and offered unique strategic advice about how to customize this site for increased click-through and engagement. The site is responsive in design, so it works across all platforms, with unique design to cater to users on various devices.
A+E Networks Social Media Presence
A+E Networks needed a way to represent six of its networks in a unified way. Each network had distinct key art with different lighting and messaging. I created a space using the A+E Networks "+" and had all the photography adjusted with retouching to have similar aesthetics. I then made sure that the one composition was designed to work in all mobile capacities. The new campaign received overwhelmingly positive feedback and set the tone for our social media going forward.
International Employee Intranet (for security purposes, this site is not available externally)
I was asked to create a home where all of our disparate company documents and information could be housed. In addition, we needed a space where employees could find out about exclusive content and learn about employee enriching events, organizations and news. I concepted, designed and oversaw execution of this responsive website. It was very complex since it migrated information for all of our networks, all of our departments and all relevant HR needs such as timesheets, benefits information etc. The site was designed to be secure, mobile friendly and encompassing of all domestic and international offices. It currently exists as a one-stop shop for all employee needs!
Corporate Website Human Resources Experience
I was tasked with creating a campaign for our human resources section of the corporate website. To keep spending low, I pulled archived photography of employees and had the lighting adjusted so everyone felt uniform. I then worked with our content directors to pull quotes and messaging from featured employees that engaged users with the featured corporate experiences. I leveraged various plays on our "+" to create a seamless environment for these shots to live and the result was a compelling composition and storytelling device in our corporate space.
A+E Networks, Music Services Valentines Day Personalized Playlist Microsite
I oversaw the strategy, design, and development of this site, which functioned as a mix tape (requested by the Music Services Group) that rendered a tailored spotify playlist. The goal was to create something eye catching and dynamic, so we created a coded stop motion animation, and player tools that synched up with the cassette tape spinning backward and forward accordingly in real-time. This site served as the inspiration for the accompanying print collateral and dictated its aesthetic. The project was well-received and I have been approached to execute additional unique playlist experiences seasonally.